Why Go Green?

In this modern society science brings great innovation. With great innovation sometimes comes tragedy such as the pet food recall of 2007. We love our pets with all of our hearts. After all, pets are member of our families. We will do anything in our power to keep our pets safe and healthy. We buy them scientifically balanced foods. We even bathe them with luxurious smelling dog shampoos. What if those luxurious dog shampoos were slowly causing them harm? Unfortunately this is happening. Just as with the pet food recall, many pet products contain additives that cause potential risk to your pet's health. It is hard to imagine that the products we have been using and trusting for years are not safe for our pets. But this is the case.  Many of these products contain chemicals that are harmful, inexpensive alternatives to natural ingredients.

Here is a short list of what you will NOT find in our products... EVER!!! The following have been suspected of causing major health concerns. Additionally they are unnecessary to the performance of our products.

SLS is the abbreviation for the chemical sodium lauryl sulfate, a common foaming agent derived from coconut oil. It is used in antifreeze and brake fluid, but it is also considered an effective detergent. Therefore, it is used in a wide range of personal care products such as toothpaste, shampoos, liquid soaps, bubble baths, baby products, and more. Its wide use is also attributed to its low cost. In case studies this chemical has been found to cause servere epidermal changes to mouse skin.

DEA is diethanolamine, a chemical that is used as a wetting agent in shampoos, lotions, creams and other cosmetics. DEA is used widely because it provides a rich lather in shampoos and keeps a favorable consistency in lotions and creams. DEA by itself is not harmful but while sitting on the stores shelves or in your cabinet at home, DEA can react with other ingredients in the cosmetic formula to form an extremely potent carcinogen called nitrosodiethanolamine (NDEA). NDEA is readily absorbed through the skin and has been linked with stomach, esophagus, liver and bladder cancers.

PARABENS (methylparaben, propylparaben, ethylparaben, or butylparaben) are preservatives widely used in cosmetics. They can be allergenic, and there is preliminary evidence that parabens act like estrogen; therefore they may be able to disrupt normal hormone function.

Reference:
www.thegreenguide.com/reports/product.mhtml?id=40&sec=3
www.preventcancer.com/consumers/cosmetics/diethanolamine.htm
www.thegreenguide.com/reports/product.mhtml?id=43&sec=3